As a web design consultant, our primary goal is to create a website that meets the client's needs, looks visually appealing and functions optimally. To achieve this, I will follow some best practices in website design, including:

Understanding the Client's Goals: Before starting any website design, it's essential to understand the client's goals, such as their target audience, their product, their branding, and their desired functionalities.User Experience: A website's usability and navigation structure play a crucial role in the overall user experience. The website should be designed to be easy to navigate, with clear calls to action and a clean and intuitive layout.Visual Design: The visual design of the website should be aesthetically pleasing and match the client's branding. Colors, fonts, images, and layout should be chosen carefully to create a cohesive design.Responsive Design: A website should be responsive, meaning it should be designed to adapt to different screen sizes, from desktop to mobile. This is essential to ensure that users can access the website from any device they choose.SEO Optimization: A website should be optimized for search engines to improve its visibility and ranking on search engine result pages. This includes optimizing the website's content, metadata, and tags.

Based on these best practices, here are some specific elements that we would include in a website design and how they would contribute to the overall goal:

Homepage: The homepage is the first impression visitors get of a website. It should have a clear and concise message, with a call to action that leads users to explore the website further. The homepage should also be visually appealing, with images and videos that showcase the client's products or services.Navigation: The website's navigation structure should be easy to understand and use. It should be designed with the user in mind and include clear labels and categories that make it easy to find what they are looking for.Content: The content on the website should be informative, engaging, and optimized for search engines. The copy should be concise and easy to read, with relevant keywords that help improve the website's ranking on search engine result pages.Images and Videos: Images and videos are essential elements of a website design. They should be carefully chosen to complement the website's branding and message. They should also be optimized for web use to ensure fast loading times.Call to Action: A call to action is a critical element of a website's design. It should be clear and placed in a prominent location on the website. It should also be consistent throughout the website to encourage users to take action.Contact Information: The website should have clear and easy-to-find contact information, including a contact form, email, and phone number. This will help visitors get in touch with the client if they have any questions or need assistance.

In conclusion, a website's design, content, and layout are essential elements that contribute to its overall success. As a web design consultant, I will work with clients to understand their needs, and then apply best practices to create a website that is visually appealing, easy to use, and optimized for search engines.